New York, New York, USA

Keisha Edwards: Creating Wearable Art

Owner and principal designer of Shasha Designs (, Keisha Edwards, says she has always had a designer’s mind. Born in Georgetown, Guyana, she recalls, as a child, sketching outfits and asking her mother, a seamstress, to bring her creations to life.

In fact, coming from a line of seamstresses and tailors has given her an almost hereditary talent. She taught herself to sew, and the art of design, she says, came from God.

Keisha Edwards: Creating Wearable Art“The seed was planted fully in high school where I was motivated to start designing and sewing my own clothes so that I would be the only person in that outfit,” she says of the ways her quest for individuality helped her hone her skills of design and garment making.

Shasha Designs is a ready-to-wear brand that creates day and night clothing, specialising in unconventional wedding gowns. “A blend of Guyanese and Caribbean culture with a luxe finish”, the brand’s mission is to create quality clothing that is unique, elegant, and stylish from conception to completion.

A professional designer for almost a decade, Keisha launched her career in fashion at the Guyana Fashion Week in 2008. With a Bachelor’s Degree in Sociology from the University of Guyana, she also completed a certificate programme in Fabric Selection and Design Style at The New School – Parsons School of Design in the US.

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