Owner and principal designer of Shasha Designs (shashadesigns.com), Keisha Edwards, says she has always had a designer’s mind. Born in Georgetown, Guyana, she recalls, as a child, sketching outfits and asking her mother, a seamstress, to bring her creations to life.
In fact, coming from a line of seamstresses and tailors has given her an almost hereditary talent. She taught herself to sew, and the art of design, she says, came from God.
“The seed was planted fully in high school where I was motivated to start designing and sewing my own clothes so that I would be the only person in that outfit,” she says of the ways her quest for individuality helped her hone her skills of design and garment making.
Shasha Designs is a ready-to-wear brand that creates day and night clothing, specialising in unconventional wedding gowns. “A blend of Guyanese and Caribbean culture with a luxe finish”, the brand’s mission is to create quality clothing that is unique, elegant, and stylish from conception to completion.
A professional designer for almost a decade, Keisha launched her career in fashion at the Guyana Fashion Week in 2008. With a Bachelor’s Degree in Sociology from the University of Guyana, she also completed a certificate programme in Fabric Selection and Design Style at The New School – Parsons School of Design in the US.
